The American Dental Association and orthodontists everywhere have long cautioned people of the risks of using SmileDirectClub, and the company has recently declared bankruptcy. If you were one of the many people who were using this service to straighten their smiles, you’re probably wondering how this bankruptcy will affect your treatment. Here’s what former SmileDirectClub members should know about this situation and how they can continue their treatments with their local orthodontist.
Why Is SmileDirectClub Shutting Down?
SmileDirectClub was founded in 2014 and has served over two million people. The company initially promised to provide patients with clear dental aligners that were supposedly a faster and cheaper alternative to traditional braces. These aligners were sold by mail and through major retailers.
The company was valued at around $8.9 billion when it went public in 2019, but the stock fell year after year, with the company losing $86.4 million in 2022. Facing the opposition of the dental community and year after unprofitable year, the company filed for Chapter 11 bankruptcy protection in September 2023, reporting almost $900 million in debt. The company has confirmed that it will be shutting its doors.
What Will Happen to Existing Customers?
SmileDirectClub has confirmed that it will no longer be supporting its telehealth aligner services or providing patients with aligners. Unshipped orders have been canceled and the so-called “Lifetime Smile Guarantee” is no longer effective. Since all operations have ceased, the company has urged its clients to seek the help of their local dentists or orthodontists for further care.
How Can I Continue My Treatment?
SmileDirectClub used telehealth appointments and DIY bite impression kits to provide its services, and the dental health community by and large did not approve. This model left many aspects of a patient’s oral health overlooked and could lead to long-term consequences such as a botched alignment.
Thankfully, your local orthodontist is well-equipped to provide you with high-quality, personalized orthodontic treatments. All you have to do is contact the office to set up an appointment. They will be happy to discuss your options and give your teeth the holistic care they need to achieve a more ideal alignment.
About the Practice
Berkshire Dental Group is dedicated to maintaining the oral health of the community of Broken Arrow, OK. Led by Drs. T.J. Sprague and J.P. Beller, the staff sees to each customer’s receiving effective dental services in a warm and welcoming environment. Areas of expertise include general, restorative, cosmetic, and emergency dentistry in addition to Invisalign treatments. To schedule an orthodontic consultation, contact the office online or dial (918) 250-9528.